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Strategy
Branding
Art direction
We created a playful and technical brand identity to reflect the true value of sport and drive social impact.
Way to Play vision is to transform the sporting landscape by guiding organisations to enhance their brand reputation, grow audiences and drive impact.
Way to Play's vision is to transform the sports landscape by guiding organisations to enhance their brand reputation, grow audiences and drive impact.
Strategy
Branding
Art direction
Way to Play's research-led approach inspired an identity based on the idea of sports tactics diagrams. We used bright colours and community-based imagery give a warmth to the brand that reflects its social value mission.
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